What is SERP?
SERP (Search Engine Rank Page) is a page for issuing search results, which is also often called “search results” or simply “results”. Despite the fact that the interface and functional elements of SERP remain unchanged for each search engine for a long period of time, each time this page looks different for the user, since its main part is reserved for organic display and dynamic contextual advertising blocks. There are also elements that appear optionally, depending on the entered query: shortcuts, related queries and some controls.
The main elements of SERP
Organic issue. The main part of SERP. This is a list of links to pages that are indexed by the search engine and issued to the user in accordance with the ranking algorithm. Each link is accompanied by at least a Title tag and a snippet – a brief excerpt from the page, the most relevant request.
Commercial issuance. These are blocks of contextual advertising, including text, text, graphic, and rich media ads. As a rule, a place is given for commercial issuance over organic issuance, under it and to the right of it. Depending on the popularity of the topic among advertisers, the number of ads may vary. On unpopular topics, commercial issuance may be completely absent.
Shortcuts These are the elements that appear in response to some types of queries. They represent a ready-made short answer to the user’s question, which is issued by the search engine itself, without any links to any site. For example, a search system can display current exchange rates, time, distance to a given point, etc.
Related queries. In some cases, the search engine tells you what query could be meant if the user entered it with an error. Also, the search engine can automatically correct, for example, a common spelling error and give an alert about it.
Technologies make Internet searches accessible to everyone: maps, a list and a brief description of songs, videos or products, ready-made reference materials or definitions, news, images and much more.
Google SERP Elements
Search pages are rich in interactive parts. Consider them.
Title and snippet. This is the first thing that catches your eye when choosing a resource. The description may contain quick links for easy navigation.
Carousel. The search engine gives it when the visitor needs to find a list of answers. You can update and show specific results already. The carousel contains a list of materials of reduced size.
Organic issue. These are not advertising pages that are relevant to the question entered.
Advertising sites. These are results marked as “Ad” or “Advertising.”
Products on request. Google collects offers in online stores and presents in the form of a brief description: photo, model, price, source, where you can find details.
Quick response. You get immediately on the search page in the form of relevant help. Saves time: no need to switch to another resource. Includes a brief definition or voluminous text with and without pictures. Does not give the source address. You can leave feedback about the quality of the response.
Cards. All you need is all the interesting and interesting photos – all this, and not just that, the search engine will show on Google Maps and provide detailed material when clicked.
Block with answers or selected snippet. Clickthrough rate is higher. Contains brief information, image on YouTube. Google itself selects the relevant sites and displays them in the first place. Moreover, the element can be considered part of the top 10.
Cards with a list. In addition to a map with points, It is displayed when the search phrase contains the name of the object.
Top news. Issued to phrases that may contain news bulletins.
Images. The section contains images. Given in size format.
Together with <key phrase> look for: a block with clickable hyperlinks that are related to the entered question of the visitor.
Count of knowledge. In it is a detailed message about the requested object. Book, song, famous person. Formed by statistics. Material is taken from Wikipedia.
Local graph of knowledge. Displays material about local companies: photos, location on the map, contact details and opening hours, web resource address and reviews.
In addition, there are interactive elements on the Internet. For example, a medical card with symptoms of the disease and treatment. Google claims that the data is selected from quality sources and verified by specialists.